This is because most people nowadays buy products influenced by their image and brand name in the market. The visual product placement is a technique to place products in a store in such a way so that it grabs the maximum attention of customers.
Planogramming can also be referred to as visual product placement. Moreover, proper placement of merchandise can be used to impress customers. If a retailer has a clear idea of where he wants to place different merchandise, he can give clear instructions to his staff for the placement of merchandise without the wastage of time and hassle. The complexity of a planogram diagram or flow chart might vary depending on the size and space of a retail store.Ī planogram is prepared before merchandises arrive in the store. A planogrammer is an expert in creating planogram design for a store. The planogramming can be performed either using a planogram software or with the help of a planogrammer. Facing is a technique used to create a perfectly stocked shelf in a store. Facing products means the placement of products on the shelves of a store. There are chances that a customer might leave the store without buying anything if he cannot find the thing that he wants to purchase quickly.Ī planogram strategy also plays an essential role in deciding the number of facing allotted to each product. Therefore, the purchasing decision of customers also depends on the easy availability of products on the shelves of the store. After browsing through the store and finding the product that they need, they make the final purchase. Because when customers enter the store, they hope to find what they need quickly. Moreover, the efficient use of physical space available in stores is necessary for retailers. The proper assortment of these products is one of the essential tasks for a retailer. Retail stores sell several products in one store. The strategic advantage of suppliers and manufacturersĪ planogram can be defined as a diagram or flow chart that specifies where and how different products should be placed on the shelves of a store to maximize the customers’ purchases. Vertical product placement planogramming technique Horizontal product placement planogramming technique Product placement based on its commercial status Product placement based on its market share What is planogramming in merchandising?.
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